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This is PAY PER CLICK (PPC) ADVERTISING program for affiliates. It is also known as Affiliate Marketing. In this the merchant (companies) pay affiliate (you) for selling their services directly or indirectly, in exchange for a commission (which is a % of sold product or service).This is a program which you can give you very high earnings if used properly. It takes a couple of months to learn Adwords but it is worth trying.

How does this works?

The complete process is explained in points

1. There are many companies promoting large number of products over the Internet each and every day.

2. These companies want you to promote their product on internet and in turn get Good commission when a product is sold.

3. You are the affiliate who will promote product through Google and earn commission. You will send potential customers to the merchants using Google adwords.

NOW WHAT YOU HAVE TO DO

Step1. Get product links from companies through affiliate networks.

Step2. Paste this link in Google ppc forms and promote the product.

Step1

First of all what are affiliate networks .These are middlemen who give you product links from companies for free. So you are not in contact to companies directly. Popular affiliate networks are:

1. Commission Junction (CJ)

2. ClickBank

Imp Points

1. In Commission Junction, you sign up as a publisher.

2. In ClickBank, you sign up as an affiliate.

3. In CJ, during registration you are asked for your website URL.

If you do not have a site then you can enter http://www.adwords.com

4. If CJ asks you to enter website name, then put Google Adwords.

5. If CJ asks for your website description, then you can put promoting

through Google Adwords. In category, you can put Web Services -> Search Engine.

6. Get only Keyword links from companies through CJ or ClickBank.

7. Fully understand the working of CJ or ClickBank or both. CJ offers very good interactive tutorial.

8. Work with CJ since it is much more professional and provides good support to publishers.

9. Learning the working of CJ or ClickBank will take time. You cannot understand everything in one day.

Step2

Now you have got the product link. It’s time to promote the product through Google adwords on Google. You ads are displayed on Google on a Cost per Click (CPC) or Cost per 1000 impressions (CPM).

CPM - Cost Per thousand Impressions .It is the cost for displaying a banner 1000 times. Thus, if a banner ad space has a CPM of $7; it means that the cost of displaying a banner space one thousand times on that space is $7.

CPC - Cost Per Click. This is how much you would pay the ad-network every time a visitor clicks on your banner. CPC rates can be as high as $5 per click or as little as 5 cents per click. It depends on your product and your market.

In order to show your ads on Google network, Google charges you some amount of money. This money is used to buy you traffic on Google Network.There are two types of Adwords account- Starter AND Standard. Choose the starter account. There are two payment options:

(1) Prepay – In this you have to pay money before Google shows ads. Your ads will be shown only after Google receives money from you. Minimum payment varies with country (usually around $25).Google does not charges you money for displaying ads, but you have to pay on a CPC or CPM basis. Google mostly charges you on a CPC basis, CPM is rare.

Let us take an Example.Suppose you promoting a product link which is charged on a CPC basis. You have paid $25 to Google. The product gives you $5 commission and each click is for $0.01.

>> 2000 clicks – 10 products sold – Money earned = -25 + (10 X 5) =$25

>> 2500 clicks – 20 products sold – Money earned = -25 +( 20 X 5) =$75

>> 2000 clicks- 5 products sold- Money earned = -25 + (5 X 5) = $0.

CPC rate may not be same. It is generally more. After your $25 is used, Google will stop showing your ads.

(2) Post pay – In post pay, there is no limitation. Google won’t stop showing ads.You will have to pay at the end of month.

In both these methods, you can pay by credit card or money transfer by bank.If you are a beginner, then you should start with prepay. It is a much safer option. In adwords, you can choose the area where you want to show your ad. You can also choose the language in which your ad appears. I will tell more in coming posts.